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There are many explanations as to why your home did not sell. Maybe it’s priced too high, poor-quality visuals were used, or maybe you’ve hired a real estate agent that isn’t experienced enough in your building or neighborhood. Whatever the culprit may be, you don’t have to sit around and wait any longer, Team Undivided has the answer.
Click here to download our free repositioning strategy guide
Initial Consultation
We’ve recently unveiled a new repositioning strategy to get your home sold. This is a strategy to elicit offers by making your property more appealing to buyers than when it was initially listed for sale. By “repositioning” your home we elevate it against the competition in the marketplace.
Competitive Analysis
Afterward, we will use Google Earth to create a virtual report on the home and its position as it relates to the current market, including homes that are currently on the market and those that have recently sold in the neighborhood.
Upon understanding the particular nuances of the property we will discuss with the seller an effective pricing strategy.
Stage Your Home
Next up are the visuals, the most important step, in our opinion. Each home has a specific personality that speaks best when seen through a buyer’s lens. The focus is to create an experience that appeals to and entices the widest audience, attracting them to your property. What is it like to live there? Why will buyers fall in love with it? By showcasing prominent features using photorealistic and real-life staging we will highlight the property’s strengths. Part of our visual process will include either a custom video as part of our PEEK IN home tours or a 3D virtual tour.
Curate the Narrative
All of this prep work would be meaningless without a highly crafted narrative. We work with our in-house copywriter to craft the entire buying experience, highlighting the features that make your home stand out from the rest. We create a custom floor plan for every property that offers buyers a precise understanding of exactly what your home has to offer.
List Your Home
After all of that, and only after, do we list your home. It is syndicated to all top real estate websites locally, nationally, and throughout the world. We also promote it to our relationships in the real estate community including other top agents in the marketplace, as well as create intriguing social media content to elicit more engagement from our loyal followers. Did you know 90% of all deals are done with 2 agents - a buyer’s and a seller’s agent?
But wait, we are not done yet!
We still have to show your home to potential buyers, right? Our goal is to be as available as possible to accommodate each showing and will communicate in a timely manner to do so. Every so often, and especially in post-Covid times, buyers are not able to visit the property in person, in those cases we offer virtual showings.
One final commitment in our repositioning strategy, and in every home we list, is a weekly summary of the progress. Every Monday you will receive an update to assess the activity of the previous week and actionable steps for the upcoming weeks, all with eyes on the prize, getting your home sold.
Are you convinced that our strategy works yet?
Let’s spend some time chatting about the details. Email us at sellmyhome@undividedre.com or give us a ring at 646-631-2220 for more information. We look forward to chatting!
